HOKA was born out of the unwavering belief that if you ignored the doubters, brushed off the critics, and poured your heart into a wild idea, it was possible to create a shoe that let people fly down mountains.

Next we pushed our pursuits forward, certain there was a way to design running shoes that could be remarkably kind to the human body and still be world-class fast.

Today, we make gear for pro runners and first milers, ultra-marathoners and mountain roamers, neighborhood walkers and wild trail runners, that lets moving go beyond performance.

Because every run is about more than just a run. It’s about finding oneself. Losing oneself.
Movement is good magic. For all of us. And sharing it with as many people as possible is our whole reason for being.”

Sustainability
“We believe better requires a holistic and sustainable mindset. Sustainability encompasses everything we do at HOKA. It’s not just about sustaining the environment. It’s how we work with each other. How we make decisions for our business. How our customers feel the impact of our actions. It is something we all do together. Transparency matters to us which is why we publish our annual Creating Change: Corporate Responsibility and Sustainability Report that provides the latest information on our goals, progress and impact of our efforts.”