Being an overweight 40-a-day smoker and hardened drinker that managed to run just 100 meters Rory Coleman decided on January 5, 1994, to live the rest of his life to the full, nicotine- and alcohol-free.

In just three months he lost three stone in weight and ran a half-marathon, going on to complete his first full marathon later that same year.
When he ran the London Marathon in April 1995 Rory enjoyed the experience so much that he ran another marathon the following weekend, and the one after that.

The British runner still lives up to his New Year’s Resolution of 1994. The races just became longer and the terrain tougher.

In 2013 Rory ran 28 marathons in 28 days to support the UK government’s stop-smoking campaign ‘Stoptober’ while pushing a giant inflatable STOP Ball.
On the final day Rory clocked a great time of 1:49:07 in the Cardiff Half Marathon and… this was after getting up at 3:30am to get 15 miles in before starting the race. 
He wouldn’t have been capable of covering 784 miles on foot in 28 days if he hadn’t made the decision all those years ago to quit smoking and get himself into a completely healthy place!