a grassroots, volunteer-led project committed to sharing our message of conservation with communities across North America by running for a cause. 

In 2019, a team of ultra runners, film-makers and pollinator advocates followed the flight of the monarch butterfly by running the same distance of 4,300km (2,671 miles) from southern Ontario to central Mexico. The Monarch Ultra was the first attempt to run across North America (Canada, United States and Mexico) in order to raise awareness for monarch butterflies who make the migratory journey every year, and whose populations are in decline. The 47-day running adventure invited runners to traverse wild landscapes as well populated urban areas while building camaraderie, overcoming adversity, and sharing a singular adventure with monarch butterflies. Another exciting part of the project will be the production of a documentary about the relay run, the plight and flight of monarch butterflies, and conservation efforts taking place at the local level.